The easier it is
becoming for art lovers to get an access to an assortment of paintings, the
tougher it becomes for the artists to compete. Since technology has made it
easy to promote your art, as an artist, you require something more substantial to
reach the correct audience.
Although there
are many potential ways of promoting art online, today I am going to talk about
one particular method; using the social media giant Facebook.
As we all know, Facebook
has 1.4 billion daily logins. This means a lot of people log onto Facebook. It
is estimated that more than 2 billion people contribute to the monthly active
user’s base of this biggest social media channel.
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| Buddha PIC Artwork |
These numbers
are enough to tell you that Facebook is an excellent choice for you to showcase
your artwork. So if you have a modern art for sale or an abstract painting to
promote, Facebook should be an obvious choice. Follow the mentioned below tips
and you can capitalise on the potential of Facebook to promote your art:
Engagement is crucial
One of the
biggest USPs of social media sites is to connect and converse. You can create a
page for your art and give a creative title. Along with this, you should make a
habit to post daily or thrice a week to ensure a constant generation of
interest among the audience.
When people comment
on your posts and start asking you questions that is the time when you should show
persuasion. Communicating and responding effectively to your audience’s question
works wonderfully for artists. The more you talk about yourself, your
inspiration, your vision, and your thought process, higher becomes the chance
of growing your fan base.
In addition,
requesting feedback about your work always works positively for an artist. Involve
the people with your art and with yourself and try to know the stories of your
followers to show your empathetic approach.
Fun is important
All work, no
play doesn’t work for social media channels. Suppose you put a post merely
stating “Modern art for sale online” with a
picture of painting, what you think will happen? Nothing, no one will be
enticed to see such boring and robotic posts.
So, it becomes
paramount to include the X factor of fun. Developing contests, encouraging the
users to share photos, offering rewards and holiday discounts, etc will generate
the interest of audience towards you and your work.
Keep the stats close
Facebook insight
is an amazing way to find out what kind of people are actually liking your
posts and what type are engaging more. Knowing this vital information can really
reroute your efforts in the best direction, offering you a higher percentage of
success. Assessing the insights of Facebook is quite easy and several free
tutorials are available for the same.
Regularity pays
Use tools such
as Buffer and HubSpot to schedule your Facebook posts. When you develop a good base
of fans, providing daily content becomes an essentiality. For this, make sure
to schedule your posts before time so that if you get busy in some work, your
audience still gets what they want.
One of the
biggest keys in running a successful Facebook page is the regularity.
Generate interest through urgency
The strategy of creating
a sense of urgency always works for businesses and individuals trying to sell
their work on social media. For instance, provide a discount on particular
pieces of art for a few hours. These kinds of activities ensure a consistent engagement
of existing customers and a higher likeability for new customers to join in.
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