Whether you have
a small or large business, you will definitely need to delegate a few of your
business processes to some third-party service providers. Why? Because as a
business owner you have to run a number of process within the premise without any
hurdle or distraction.
Handling
customer service would be an additional as well as difficult task. Not only you
will need to spend extra capital for this process but it will also seize yours
as well other employees’ attention who are already busy in executing more
important tasks of the business.
Hence, in this
piece of article, we will discuss why it’s so important to appoint call centre
outsourcing companies for businesses.
Perks to appointing
call centres
Below I have
described a few benefits of appointing call centre outsourcing companies
businesses. Whether it’s the reduction in company cost or increase in CSAT
score, businesses can avail a variety of advantages if they hire call centres.
Let’s have a look-
1. Customer retention
Profit in business comes from repeat customers, customers that boast your project or service, and that bring friends with them.-- W. Edwards Deming
It’s important
to seek new customers for business but it’s even more important to retain the
existing ones. This is because old customers will remain with you for a long
time, will refer and bring friends with them and will spread positive
word-of-mouth wherever they go. An old or a loyal customer is capable of
driving more revenue for business than the new customer. Call centre agents are
trained to nurture these existing customers and send follow-up emails on a
regular basis to make them feel that they haven’t been forgotten. This way call
centres can prove to be effective in retaining old customers.
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Call Centre Outsourcing |
2. Multi-channel solutions
Call centres
offer communication on multiple channels such as email, live chat, and social
media etc. rather than just the telephone so that customers can interact in
their most preferred dais. Using a phone can be a little costlier than
utilising other media. Hence, call centres can help you to offer 24-hours
support which will definitely create a better customer experience.
3. Integrated promotional
campaigns
Every business
has a defined season when it needs to promote its product or service or have to
make people aware of the brand. Call centres develop integrated campaigns and
use them to promote your brand to the target audiences when the correct season
arrives.
4. Specialized and
experienced agents
Call
centre outsourcing companies have agents who possess years of
experience and are specialized in a certain field they are working in.
Therefore, there is no chance of making mistakes and demeaning the reputation
of the business or company by any mean. In fact, they are expert at handling
various customers with different attitudes very patiently and improving the
CSAT score.
5. Cut on company cost
Setting up an
in-house call centre will require a big investment which will involve hiring
and training of new employees, and state-of-art etc. Call centres save you from
all such investments. At call centres, the cost is divided among multiple
clients so that nobody needs to suffer. You only have to pay for the service
you have availed which is on a transactional or hourly basis.
6. Make use of the latest
technologies
Outsourced call
centres have access to the latest technologies so that they can gain innovative
insights from the same and could offer better customer service which is
definitely not possible with an in-house call centre. The latest technologies
provide your business with a competitive edge and always let you stay ahead of
your competitors.
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